Werc Network

Scaling Product at Werc Network: 4 Years, 2 Continents

Product LeadershipScalingBerlinOrg Building
01 — Situation

The Challenge

Werc Network needed to mature its product function from early-stage scrappiness to a structured, delivery-focused organization capable of shipping consistently across European markets.

02 — Task

What I Was Asked to Do

Own product strategy end-to-end. Build and develop a high-performing product team. Establish repeatable processes for discovery, prioritization, and delivery.

03 — Action

How I Approached It

Established product frameworks rooted in Agile delivery. Ran continuous discovery with users and stakeholders. Built and mentored a product team over a 4-year tenure. Managed roadmap alignment with engineering, design, and business leadership.

04 — Result

The Outcome

Delivered consistent product velocity over 4+ years. Built a product organization capable of operating independently. Established Werc as a credible product-led company in the European market.