glossom
Zero-to-Acquisition: Building a Beauty-Tech Product in Berlin
The Challenge
The European beauty-tech market lacked a data-driven, consumer-centric product that could bridge brands with their target audiences. A white space existed for a founder willing to build from zero in the Berlin startup ecosystem.
What I Was Asked to Do
Define the product vision, validate product-market fit, build the core product, and position glossom for strategic acquisition.
How I Approached It
Led full product lifecycle from ideation through go-to-market. Shaped IP strategy with deliberate focus on acquirable value. Built and managed cross-functional teams in Berlin. Drove user research, feature prioritization, and iterative product development cycles.
The Outcome
Product IP acquired by a global cosmetics conglomerate. Successfully transitioned IP ownership and wound down operations in 2020. Demonstrated capability to build, lead, and exit a zero-to-one product.